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Pre Production Major Project: TV Teasers Research

I am in charge of directing a teaser for our project, therefore I have researched into how to create one, what to think about, as well as look at some examples. After researching on how to create a teaser, I came across this handy information which sum them up nicely:

What are teasers and trailers?

In a nutshell, they’re short videos designed to build interest for your longer work. A teaser is typically vague, establishing tone and imagery but revealing scant (if any) details about characters and plot. A trailer is more descriptive, bringing in the plot and character introductions that teasers leave out, while preserving the curiosity that can only be satisfied by paying for the whole enchilada. Trailers typically adhere to the chronology of the film, while teasers can be more freeform.

What are the goals of teasers and trailers?

A good introduction to your work should do some or all of the following:

• Establish tone and pace (Is it serious? Funny? Inspiring? Romantic docudramedy? Western thriller, in outer space?)
• Establish setting (“It’s 1862, and space pirates are raiding the galaxy.”)
• Set up conflict (“But there’s a new sheriff in space.”)
• Introduce the main characters (“Him? That’s Chet Chetson, alleged pirate and richest man in space.”)
• Create intrigue (“Hand over the amulet, sheriff, or space is going to explode.”)

What are some popular techniques for achieving those goals?

Some common ones include:

• Mood-setting music
• Excerpts from the film, cut at key moments so as not to explain too much
• Shots that aren’t in the film — such as blackouts, typography, or short shots that work for introducing characters in the context of a trailer
• Voiceover
• Montage, and/or lots of cuts
• Cliffhangers and unanswered questions

Source: https://vimeo.com/blog/post/using-teasers-trailers-to-build-your-audience

These points are very helpful as I now know what to think about when thinking of the idea for our teaser. Also means I can look out for these techniques while watching other teasers:


This one particularly caught my eye as it was short, but had many dynamic clips that kept me hooked/interested. The quick cuts helped keep a good pace and I believe this is exactly what I need to do when planning the shots for our teaser.

This one features clips from the actual film, something we are unable to do, so I am going to have to use shots that will be the same style as the ones in the actual film. I am going to create a shot list for the teaser so everyone knows exactly what I want on the day.

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